soften

soften
soften UK US /ˈsɒfən/ verb
[I] FINANCE, STOCK MARKET if demand, a price, a market, etc. softens, it stops increasing or it goes down: »

Share prices softened with continued worries about the country's economic recovery.

»

Although demand softened again in November, it has strengthened in December.

»

When the economy began softening, the relatively newer factories in the suburbs began to feel pressure.

»

There are signs that household expenditure is already softening after the longest consumer boom on record.

soften against sth »

Sterling may have strengthened against the dollar but it's softened against the euro.

[I or T] to become, or to make something seem, less severe or unpleasant: »

The regulator's stance on water mergers has softened.

»

The new draft softens the rules on the role of the senior non-executive director.

»

The organisation is trying to soften its image.


Financial and business terms. 2012.

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Synonyms:

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  • soften up — 1. To lessen resistance in (informal) 2. To wear down by continuous shelling and bombing • • • Main Entry: ↑soft * * * ˌsoften ˈup [transitive] [present tense …   Useful english dictionary

  • Soften — Sof ten, v. t. [imp. & p. p. {Softened}; p. pr. & vb. n. {Softening}.] To make soft or more soft. Specifically: [1913 Webster] (a) To render less hard; said of matter. [1913 Webster] Their arrow s point they soften in the flame. Gay. [1913… …   The Collaborative International Dictionary of English

  • Søften — is a small Danish town in Jutland, about three kilometers south of Hinnerup and just outside Aarhus. The population of Søften was 2227 at last count (2004).HistoryArchaeologists have found evidence of people living where Søften was later built as …   Wikipedia

  • soften up — soften (someone/something) up to weaken someone or something. Constant bombing was designed to soften the enemy up and weaken him. The ads were just a way to soften up public opinion to accept a big price increase …   New idioms dictionary

  • soften — ► VERB 1) make or become soft or softer. 2) (often soften up) undermine the resistance of. DERIVATIVES softener noun …   English terms dictionary

  • Soften — Sof ten, v. i. To become soft or softened, or less rude, harsh, severe, or obdurate. [1913 Webster] …   The Collaborative International Dictionary of English

  • soften — index allay, alleviate, assuage, commute, ease, extenuate, give (yield), mitigate …   Law dictionary

  • soften — (v.) late 14c., to mitigate, diminish, from SOFT (Cf. soft) (adj.). Meaning to make physically soft is from 1520s; intrans. sense of to become softer is attested from 1610s. Related: Softened; softening …   Etymology dictionary

  • soften — [v] calm, soothe abate, allay, alleviate, appease, assuage, become tender, bend, cushion, diminish, disintegrate, dissolve, ease, enfeeble, give, knead, lessen, lighten, lower, mash, mellow, melt, mitigate, moderate, modify, moisten, mollify,… …   New thesaurus

  • soften — [sôf′ən, säf′ən] vt., vi. [ME softnen: see SOFT & EN] 1. to make or become soft or softer 2. to weaken the resistance or opposition of …   English World dictionary

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